A Vodka Label Built on
Wilderness & Spirit
Earlier this year, I had the opportunity to work closely with Isle of Wight Gin Company and the Wildheart Animal Sanctuary, to produce a concept for a vodka label that would help promote and fundraise for the sanctuary's newest residents, Benji and Balu. The aim was to produce a label that draws attention to the product and celebrates the new enclosure and its sense of freedom. Central to the design was showcasing the bear's presence while maintaining the feeling of openness and untamed energy.
Our goal was to create a label that highlighted the product while celebrating the sanctuary’s newest residents, Benji and Balu, and their sense of freedom. Influenced by the island’s natural environment, we used open layouts and organic shapes to evoke the bear’s untamed energy. The final design features bold typography, a natural colour palette, and dynamic composition that reflects both the animal’s personalities and the enclosure’s openness.
Every Design Starts With A Blank
We Turn Nothing Into Unforgettable
